Srinagar: The ministry of home affairs (MHA) in a joint effort with Doordarshan is considering to introduce Kashmir’s own version of popular TV game show Kaun Banega Crorepati (KBC) and other singing and dancing talent shows to promote ideas of secularism, peace and patriotism, the Hindustan Times reported on Tuesday.
While the game and talent shows will solely focus on providing entertainment, the ministry is also considering shows that will expose Kashmir’s audiences to “different cultures of India”, the report quoted an official as saying.
“These shows, the official said, will be themed to promote democratic values of India, national unity, communal harmony, merits of secularism, patriotism and also highlight the perils of fundamentalism. They will also show security forces in a positive light and highlight the development work undertaken by the government in Jammu and Kashmir,” the report said.
Though nothing has been finalised and the project is only in the first phase, the report said.
“Other than promotion of democratic values, these shows will also revamp DD’s approach towards its audiences. In Kashmir, the channel had started airing latest Bollywood films which had raised its viewership. We are hoping the proposed TV shows will serve a dual purpose of raising viewership and providing content that encourages ideas of peace ,” the official was quoted as saying.