Srinagar: After failing to conduct by-polls and panchayat polls in the Valley due to stiff resistance from the youth and the inability of its workers to lay the groundwork, the ruling Peoples Democratic Party (PDP) is preparing its cadre for a ‘virtual’ war of narratives, emanating in and outside the State.
PDP has approached Delhi and Mumbai-based consultancies to groom its young cadre on the social media tools “to generate a positive narrative on Kashmir”, The Hindu reported.
“A Delhi-based information technology firm trained 16 PDP workers this month in the national capital on the use of social media platforms like WhatsApp, Facebook, Twitter and Instagram”, the daily said.
PDP youth wing president and J&K Sports Council secretary Waheed Parra said that the PDP is encouraging youth to get training and attend workshops for social media sensitisation, the report added.
The party, however, dismisses that this venture is aimed aimed to create any trolls or out to do perceptions management.
It is planning to groom youth under the age of 30 in all districts of the State, the report said.
“The government has its arms to manage perceptions. We do not intend to enter that space. The idea is that in today’s information society, the youth should use the social media rather than end up getting used by it,” Parra was quoted as saying.
“We want the world to know about good stories happening here. We want them to know our views too,” Parra was quoted as saying.
Our leaders will tweet and retweet every positive story emanating from here, he added.
The party is also aiming at reaching out at the grassroots level in the constituencies. These trained youth leaders will highlight government projects at the constituency level and seek people’s feedback on issues facing them. It is identifying youth in different fields such as sports, education, arts.